Originally published in Utah Business.
Several years ago, I came across a little book that changed the way I view challenges in life. It helped me evaluate when I need to press forward and when I need to quit. This concept has all sorts of applications to life, business, and economic success.
The book is called The Dip, written by entrepreneur and marketing guru, Seth Godin. Throughout his career, Mr. Godin has written 18 best-selling books, founded a company that was acquired by Yahoo!, authors a blog with over a million readers, and was recently inducted into the Marketing Hall of Fame.
Continue reading When to Persevere & When to Quit