Originally published in Utah Business.
Call it a Mormon summer. Utah’s predominant religion has been the recipient of a mammoth amount of publicity this summer. In what commentators are calling the “Mormon moment,” news stories flood the airwaves with reports—some accurate, some not—about Mormonism. Mitt Romney, Jon Huntsman Jr., Harry Reid, Twilight vampire novels, Glenn Beck, HBO’s Big Love and a Tony Award-winning Broadway play have placed a bright spotlight on the Mormon faith. It’s a spotlight that illuminates the economic reach of a global religion and the local economic impact of the Church of Jesus Christ of Latter-day Saints.